Free tool · No signup · Runs in your browser
Embroidery pricing calculator
Price a custom embroidery job with materials, labor, overhead and a true margin.
How to use it
Add the blank item and consumables (stabilizer, thread, backing).
Enter your hands-on minutes and the hourly rate you want to earn.
Add overhead per item and a target profit margin (not markup).
True margin, not markup
Price = (materials + labor minutes ÷ 60 × hourly rate + overhead) ÷ (1 − margin ÷ 100). A $20 cost with a 50% margin needs a $40 price.
What this leaves out
Add taxes, payment fees, digitizing and marketplace fees to the appropriate input. This estimates a cost-based floor, not what the market will pay or a guarantee of profit. Read how to price machine embroidery.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a share of the selling price; markup is profit as a share of cost. A $20 cost sold at $40 is a 50% margin but a 100% markup. Adding 50% to $20 gives $30, which is only a 33.3% margin.
Should I price embroidery per 1,000 stitches?
Per-stitch pricing is common in commercial shops, but it can hide setup, hooping and blank costs, especially on a slower single-needle machine. Use a cost floor like this calculator, then compare with your local market.
What costs do people forget?
Hands-on time for hooping and trimming, digitizing or design licenses, rejected samples, stabilizer and thread, machine wear, payment and marketplace fees, and taxes.